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Facebook Retargeting: How to Convert Your Almost-Customers

What is Facebook retargeting and why does it matter?

Facebook retargeting allows you to reach prospective customers who have shown an interest in your business or product, based on their online activity. This can range from something as passive as a like on Facebook to actions with a high purchase intent like clicking Add to Cart on your website. 

If you have website traffic and are not running retargeting ads of any kind, there’s a good chance you’re missing out on potential sales.

Whether you want to warm up your latest followers or remind past website browsers about the products they were interested in, retargeting can play a pivotal role in most marketing strategies.