Copywriting techniques for retargeting

Aside from the media used in your retargeting strategies, it is important to also write copy that will speak to questions customers have during the consideration phase of their purchasing journey. 

If a customer hasn’t yet converted on your website but has shown interest in your brand or product, what can you say to convince them that the purchase is worthwhile?

Here are some top pre-purchase concerns and how you can reassure customers. 

Price: 

Shipping and returns: 

Quality: 

The best creative for retargeting both reminds and reassures customers about your brand and your product. In addition to showing them relevant products through DPAs, use the post copy as an opportunity to fill in the blanks for them whether it be through social proof or highlighting your customer service.