In order to create dynamic product ads, you will need to upload your product catalogue to Facebook. Once this is done, you can create a campaign with the Catalogue Sales objective and start targeting your audiences with DPAs.

Using photos and videos

While DPAs make great advertising creative for retargeting, you should also test using creative that goes beyond static website photos. Other creative content worth integrating into your retargeting strategies are: 

After testing multiple creative formats, it is likely that your overall Facebook retargeting strategy will include a mixture of DPAs for lower-funnel retargeting audiences, and informative videos for those who haven’t yet made it to a product page.