How to build a retargeting strategy that scales

The goal of creating a retargeting strategy is to set up your campaigns in a way that allows you to scale your positive returns and convert more prospects into customers.

The best retargeting strategy requires focusing equal parts on targeting the right audiences and using the right creative. Once you have both elements working in tandem you can be assured that every potential customer is being served the right advertisement at the right moment. 

1. Creating retargeting audiences 

After adding your Facebook pixel to your Shopify store, you will be able to create “custom audiences” in the Audience section of the Facebook Ads Manager, which are made up of people who have engaged with you on social media or taken certain actions on your website.