Retargeting is often described as the process of advertising to people who have already visited your website. While that’s true, it oversimplifies what retargeting can do for your business. 

The integration between Facebook’s pixel and a company’s website allows businesses to retarget prospective customers from their very first interaction with a brand, all the way to website checkout.

Your website visitors can be segmented by pages they’ve visited, time spent on a specific page, and almost any other behavior or action taken on their path to purchase. 

With the ability to track user behavior at such a detailed level, retargeting strategies have evolved to become more sophisticated, making them even bigger revenue drivers for businesses.