Google advertising and Facebook advertising is usually placed as competitors but there are some differences between both of them that may not make them absolutely parallel to the features that they both offer. Yogsoft makes use of both the platforms depending on the sole purpose of what we need to use them for.

In this article, we do a Comparison of Facebook advertising and Google advertising.

Google AdWords is the most popular as well as the largest of the PPC advertising platforms and this has now become synonymous with paid search. It focuses on the use of ads that are keyword and text-based. The advertiser will use the AdWords bid on the keywords in the hope that their ads will get placed along with the search result of the users’ queries.

Facebook ads on the other hand are social. This is a prime example of what is known as the paid social or it can be said as the practice of how advertising takes place on social network sites. The higher number of users is on the social network sites and this makes it highly competitive for many of the businesses that want to enter into digital advertising.

The difference between the two is that while in google ads the paid search helps the people with the keywords, the social ads help the customers based on what they are interested in. So while AdWords let you find any new clients Facebook lets the new customers find you.

Strength of Google ads

Google is the leader when it comes to online advertising. The main advantage of Google is that it has a huge audience and the volume is only going to increase in the years to come. It has a level playing field which means that the budget of the advertiser does not matter here. The relevance of the ad and the quality of content is what matters here. There are many ad formats that let the advertiser make his add more enticing.

Strength of Facebook ads

Facebook ads are new into this market but it is definitely very refined. Today Facebook is a pioneer in the domain of paid social ads and this has become a central part of most of the business digital strategies of marketing.

The global audience on Facebook is huge. The platform is visually appealing and thus they can create a powerful impression on the customers. The ROI that the Facebook ads generate is incredible and businesses want to experiment with Facebook because of its targeting options and its granularity.

Which of them should you use?

Now that you understand the Comparison of Facebook advertising and Google advertising the decision comes to which one should you be using. Both of these platforms are very powerful and can alter to all the types of business. The best advertising strategy that is used at Yogsoft is to harness the benefits of both Facebook and Google ads. This is dual advertising and lets the businesses to benefit better.