What Is Lead Generation?

Lead generation is the process of converting potential consumers into qualified leads. It is also a way to funnel-in eventual purchasers of your products or services down the path of buying. Business-to-business lead generation services typically involve creating “gated” content and then asking for prospects information in order for them to receive that content. Although specific lead generation strategies vary from different companies, they typically include:

What Is Demand Generation?

Demand generation is the method of creating brand awareness and demand for a company’s product or service. It also aims to engage prospective clients and introduce them to the organization. Demand generation supports the whole marketing and sales cycle – from the initial prospect attention and lead generation to lead nurturing and sales transaction. Here are the top demand generation tools that many companies apply to their marketing strategies.