Lead generation and demand generation are both vastly essential to B2B Marketing strategies. For instance, companies can’t generate leads effectively if they aren’t also generating demands – and generating demand loses a great value if businesses can’t covert that demand into leads. While lead generation and demand generation share the same end-objectives, it doesn’t mean that they are significantly the same.

The Difference Between Lead Generation and Demand Generation

Mixing up these two B2B marketing ideas can mean missing out on leads and wasting time and effort on poor demand generation strategies. Learning the difference between lead generation and demand generation can help startup companies and SMEs drive more leads that are more likely to be accepted by sales and convert to revenue.