Often, our clients come to us having done a bit of email marketing, but wholly underestimating what proper email marketing could do for their business.

Email marketing allows you to stay top of mind with your most important prospects and build relationships with them over time.

Source: AgilityPR

Social Media

This is where many of our clients in the manufacturing industry are lacking. Social media is important for B2B businesses in the same way that it is for B2C businesses. You might prioritize different platforms — such as LinkedIn over Twitter.

But still, it’s important that you have a well-rounded presence across multiple platforms. Your prospects will use a variety of platforms and may search for information about your company on any social media platform.