The first piece of advice I have is to look around their industry. Find the manufacturers that are doing digital marketing well and take note of the types of activities that they are engaging in.

Here at RiseFuel, we specialize in inbound marketing lead gen for manufacturing companies.

What is Inbound Marketing?

Inbound marketing is a marketing strategy that seeks to attract customers by creating valuable content that is customized to their unique experiences.

Outbound marketing like advertising focuses on interrupting their attention. 

Inbound marketing seeks to form connections with prospects and deliver solutions to problems that they already have.