They want to be able to come into the first sales call with your team with solid expectations and an understanding of what they need to ask to figure out if a partnership with your brand is the right one for them.

To continue to overlook the importance of digital marketing just to rely on more traditional marketing techniques and channels will hinder your ability to grow as the industry continues to shift more firmly toward digital.

With that said, manufacturers will always find value in networking, word-of-mouth referrals, and more traditional tactics.

The trick is to cohesively mesh those with a digital strategy that continually walks high-value prospects through your pipeline.

What Does Digital Inbound Marketing Involve?

When manufacturing companies come to RiseFuel without any experience in digital marketing, one of the first questions they have is what digital marketing would look like for a manufacturing business. Sometimes it can be hard to connect the dots.