If you’re a solo practitioner who handles both SEO and PPC, then these things might be ingrained in your approach.

However, for all structures and ways of handling paid and organic, there’s likely something that can be gained that can help with smarter and more informed decisions.

Work and dollars saved are important as well as being able to scale and do smarter things.

There are many more details beyond these that can help both channels.

Work on aligning strategies and disciplines to leverage what you’re investing for maximum return.