Plus, it can show areas that are underserved and where the true low-hanging fruit is.

5. Areas of Opportunity for Remarketing

There are a lot of insights to be gained from looking at engagement, traffic, and exit data.

The basic metrics of how users navigate websites can be important to share between search channels. Much like the insights gained from paid search, they can be aligned as well from SEO traffic data.

For top of the funnel content and terms that drive traffic from organic search – paid search can be used to further support moving customers along their journey or down the funnel. This includes the use of remarketing for visits to key pages.