Look at several types of posts you’ve published to see which ones have now been saved and shared. You may possibly discover some images have a complete lot of likes but no saves or shares, while other images have few likes but a lot of saves or shares. You can be helped by this information create content that resonates better together with your audience.

To view the saves and shares for the post, open the post and tap on View Insights.

In the image below, you can view the insights for starters of my posts. This has zero shares but five saves. This post was more educational in nature and so the five saves can be an indication i will publish a lot more of this kind of content as time goes on.