You might want to test bio that is different every week. Add a link to a lead magnet in your profile and switch it to a lead that is different, offer, or podcast episode the following week to see what type resonates best together with your audience. Instagram tracks link clicks weekly to help you see whether your link is clicked just about in just about any given week.

To find your number out of website clicks, start with tapping the hamburger menu into the top-right corner of the Instagram business profile.

In the menu that is pop-up tap on Insights.

Now tap the experience tab and scroll to the base of the page to find the Website Clicks metric. When you note this number, employ one of many tactics above and keep coming back a later to see if this metric has improved week. You are able to set a target for the business to increase website clicks by 20% each week, for instance.