Customer and prospect data cleanup is an important part of the puzzle. Making sure that all of your names have proper capitalization, that emails are valid, that phone numbers are formatted correctly are all important data standardization tasks that ready that data to be used in your marketing campaigns.

3. Continually Test and Optimize

The great thing about digital marketing is that it moves at lightspeed. If you have the budget to pay for traffic, you can quickly test ad copy, landing pages, email sequences, and messaging on the fly.

With each new data point, you grow that much closer to learning more about your audience and improving your return on marketing spend.