The truth is, that kind of rapid expansion would be impossible without industrial marketing automation.

Automation is what allows us to ensure that all of the diverse channels are connected and provide a consistent experience to customers, delivering the information they want to see, when they want to see it.

2. Customer Data Quality Precedes Success

Here’s the thing about industrial marketing — your marketing automation is only going to be as good as your data.

Your ability to speak directly to customers relies on how well you know them in the digital sense. You may know your customers inside and out but if that doesn’t translate to accurate, usable data, then you are always going to have a hard time meaningfully growing your digital marketing operations.