“Testing out digital” is a thing of the past. You either embrace digital marketing and all of the nuances that come with it, or you decide to stay on the outside looking in.

Part of embracing a digital approach is embracing a multi-channel marketing approach. Essentially, this means that you look to connect with your prospects through multiple different paths.

These might include channels like phone, email, social media, search ads, etc. It all comes together to create a multi-channel ecosystem that drives growth.

For companies that are still doing a majority of their business on the phone and through hand-written emails, this expansion can seem daunting. Suddenly you are speaking to customers in ten different ways when you are used to only speaking to them through two.