Launching a successful industrial marketing strategy presents some challenges that are not present in other industries.

In industrial markets, sales cycles can be very long, high-ticket processes. A lot rides on your relationships with your prospective accounts and customers. This is very much still an industry where a lot of business is done during golf outings, lunches, and with handshakes.

But if you haven’t embraced digital industrial marketing strategies, you have probably noticed some of your competition pulling away from the pack.

See — smart, forward-thinking industrial marketers know that you can’t change the way that business has been done in these industries overnight.