Information from a research report about interactive contact from Content material Advertising and marketing Institute and ion interactive reveals the highest two causes for utilizing interactive content material are (1) educating the viewers and (2) engagement.

A serious majority of savvy B2B entrepreneurs put utility on the forefront of their content material advertising applications. Helpful content material created to interact potential prospects might embody instruments, weblog posts, video, infographics, downloadable guides, mini-courses, useful e-mail sequences, webinars, and rather more.