On the earth of social media advertising, the phrase “engagement” will get thrown round rather a lot, however few manufacturers truly know easy methods to obtain it.

Manufacturers may pursue the low-effort recreation of tweeting, “gramming”, feeding Fb, and Linkedin-ing updates about merchandise, companies, and academic content material, however see little engagement.

Engagement isn’t at all times to supply. You must be, properly, partaking. In your corporation area of interest, the “Like my page!” strategy most likely isn’t going to be efficient as you’d like.

Let’s take a look at concepts that would make you a pressure to be reckoned with. I’ve organized them into an AEIOU record. (I need to name it an acronym, however how would you pronounce the 5 vowels?) Let’s dive in.