For example, put together a short video recap of what’s in the post and share it on social media.

There’s also an opportunity to break the content up into extremely digestible and shareable assets.

For example, you could create short videos covering each section of the piece and share it across social media channels.

The key is making sure that you are serving content to users in multiple ways so it can be consumed based on their unique behaviors and preferences.

Final Thoughts

In the same way that you are using content to improve your social media strategy, you can use social media to improve your content strategy.