Social media is an incredible tool to help solve this problem.

Consider this:

You’ve spent 10 hours crafting a 3,000+ word piece of content that covers all of the details on a given topic.

Let’s say machine learning is the topic to make this example more tangible.

The content asset you created provides an overview of:

It’s safe to assume that most users will not get through every word of this asset.

Some users may only be looking for information in one of the many sections you covered.

Creating social media-friendly content around the asset can help make it much more digestible for your audience.