By successfully curating content, you will find yourself building extremely valuable relationships with other folks in the industry, while simultaneously reaching new and highly targeted audiences.

4. Help Users Digest Your Content

I debated using a “shocking” statistic here about how badly our attention spans have shortened or the continued trend of users scanning articles rather than reading them.

But I’ve had enough of the scary statistics.

What do we actually do about it?

We, as successful digital marketers, must find a way to help our audiences easily digest our content.

We cannot continue to serve content exclusively in the same way, and simply accept the fact that less than half (sorry, I said no statistics!) of users are actually reading it.