This is where content curation helps spice things up.

When done properly, content curation helps interact with key members in the community, engage thought leaders and industry experts, and deliver unique perspectives and value to your audience.

Use social media to curate perspectives from other industry experts and thought leaders in the space. There are many effective ways to do this.

Here are a few of my favorites:

Bonus: Social media can also be used to craft user-generated content. I’ve found this tactic especially helpful to boost content reach and show appreciation for new and longtime followers.