Content serves many different needs. Whether the goal is to drive traffic to your site, boost keyword rankings, or enable your sales team – at the end of the day, content needs to be aligned with your audiences’ needs or it won’t drive business impact.

This is certainly not a simple task, but social listening helps make it easier.

Monitor key activity on social media to determine:

Then use this information to shape your content strategy for the better.

3. Curate Content

Don’t bore your audience. Content becomes awfully dull if you’re only talking about your brand and delivering one voice or perspective.