Or, you can better position a content piece that you know is valuable with a catchy headline that will grab your customers’ attention.

These are just a few examples, but you get the point. Let’s jump into another way content can be made better with social media.

2. Use Social Media as a Listening Tool

Social media should be used to monitor things like:

Monitoring this valuable information is one thing. However, social listening requires analyzing all of this data and applying it to your strategy.

Acting on these findings will help improve your digital marketing strategy as a whole but, for the sake of this article, we’ll focus on how it positively impacts your content.