1. Better Understand Your Target Audiences

First and foremost, social media is one of the most powerful tools to get to know your audiences.

If you aren’t using social media to gain insights into the daily lives of your customers, you aren’t doing it right.

You should know and be able to easily answer the following:

All of this information can and should be used to guide your content marketing efforts.

With a solid understanding of when your customers are most active on social media, you can determine the ideal time to share your content, ultimately, boosting reach and engagement.

If you know what types of content your customers like and don’t like, you can avoid spending endless hours crafting irrelevant content that is likely to fall flat.