Succeeding in digital marketing is all about iteration. No strategy works forever and failing to consistently test is a recipe for failure. Creative is king. Embrace machine learning and automated bid strategies, especially Google’s Target CPA.

This article was originally written by Nick Lafferty for Better Marketing, a publication providing advice that works and covering digital and social media marketing, tools, and case studies. You can read the original article here.

Published March 10, 2020 — 08:00 UTC