They were better in Bing Ads, though, for what it’s worth.

YouTube is still a hidden gem

Creating YouTube ads is hard. You need experience making videos, complex software with a steep learning curve, and more assets. You also need audio, video, b-roll, animations. Or alternatively, you could pay an agency to make your videos or use an out of the box provider that does all the hard work for you.

Iterating on a video creative requires much more time than search or banner ads so the barrier to entry to Youtube Ads is higher. The difficulty and cost associated with creating video ads are exactly why YouTube is still a hidden gem. There’s tons of room for optimization, and if you nail the right creative you can get crazy good scale.