7. Use SEO Wisdom to Generate Leads From Organic Traffic

Placing your website on Google’s first page is the best way to drive organic traffic. Since that is true, why not get your leads from the same place?

Really, it’s a sin not to.

Let’s show this process from your leads’ perspective by listing the things to do in reverse.

We’ll start with the easier step: search snippets. That’s the first thing your prospects are going to see when they find you in Google, even though ranking high is one of the last stages for you personally.

What makes a snippet good?

If a snippet successfully catches the prospects’ attention, it takes them to your content. Hopefully, you designed it to generate leads long ago, because it’s that much harder than a tiny little snippet!