Everything you can think of works: discounts, bonuses, freebies, as long as you can present it in an alluring form. Eye-catching design, text written to sell – these are the main ingredients of these offers.

Make it as obvious as possible that your leads have something awesome to gain, and you can expect them to say “yes”.

5. Empower Your Offers With Success Stories

(Image source: ProResource.com)

Showing off is great, as long as it’s done in moderation.

After all, your target audience deserves to know about your accomplishments. What better way is there to inspire trust in your brand?