20. Launch Retargeting Campaigns

Do you believe in giving people second chances? Then you can’t pass up on retargeting.

If your brand is popular enough, your site’s visitor count may be in the thousands at the very least. Obviously, not all of them will become leads on their first visit.

But if they forget to come again, there’s a way to help them remember you exist. If you have a tracking pixel on your site, you can create retargeting campaigns in Google Ads and Facebook.

Segment your audiences and personalize your ads for each of them – it’s a necessary step when you are trying to appeal to such a wide and diverse group.