Even Einstein agreed that feelings beat logic. Be like Einstein.

19. Use Exit-Intent Popups

The visitor is about to leave! Quickly, do something before you lose a lead!

If you need a last-ditch effort to convert a user, show them an exit-intent popup.

They work by monitoring the mouse cursor’s movement: if it gets dangerously close to another tab in the browser or the “Close” button, a script shows a popup with a call-to-action.

(Image source: Consulting.com)

Of course, it needs to have something really good to change the user’s mind and make them stay.

If you use this tactic, make all links on your site open in a new tab. Exit-intent scripts don’t activate when a link loads a new page in the same tab.