Live chats are obviously more preferable, but you should also use chatbots for when nobody is available to help a user in need.

18. Tell Leads They Will Be Making a Good Decision

Here’s a neat little trick to personalize your calls-to-action.

Instead of writing something boring like “Press here to sign up”, make leads feel they will be doing a smart thing by pressing that button.

A simple example: “Join the 250,000 experts who recommend this software”.

This does more than just say experts recommend your software; it encourages leads to join their ranks and puts them on the same level as those experts. Flattery, in other words.