16. Gather Positive Reviews & Testimonials

They are like a light version of success stories. Better yet, somebody else writes them for you. Despite the difference in scope, customer feedback is just as effective as case studies.

It’s obvious why: reviews and testimonials make for a much faster read than a 20-page long PDF. They are also easily gathered in one place, and new ones keep coming – that helps a lot, too.

Letting customers leave reviews is always a must, but if we are talking about using feedback to generate leads, you will need an extra step.

Create a separate page to put some of your best reviews on display. You can even use your homepage for that.