Sounds convincing, right?

But social media’s perks don’t stop at just low costs. Its true power lies in connecting with prospects.

Any opportunity to exchange words with your audience can be used to generate leads, and nothing is richer with such opportunity than social media.

Better yet, a well-designed ad can reach a user the moment they need services like yours.

Which social networks are the best for this purpose?

Facebook is pretty good at analyzing its users’ wants (to the point it’s scary), so that’s the number one place for you to start.

Another great choice is LinkedIn with its business-like approach. Depending on the kind of prospects you are looking for, it may be easier to do on LinkedIn than on Facebook.