11. Use Video Content as an Incentive

Commercials: the most well-known example of how to generate leads with videos.

I doubt many of the commercials you’ve seen made you spend money, but that can be chalked down to your being outside of the target audience.

Video is the most powerful medium there is, and they do work on the people they are intended for.

And these strategies have proven to be the best:

12. Do Advertising on Social Media

Social media marketing offers some of the cheapest leads.

For instance, it’s $0.80 per lead on average on Facebook if you advertise (free if you just post). Compare it to Google, where the average is $2.50.