Thanks to the intelligent back-and-forth between Knowles and the Google staff, and the huge publicity garnered by the alternate, Google’s unique error wound up being among the best issues to ever occur to Greggs.

Hey @GoogleUK, repair it and so they’re yours!!! #FixGreggs pic.twitter.com/d5Ub7qtrLG

— Greggs (@GreggsOfficial)
August 19, 2014

9. Coca-Cola vs. Russia and Ukraine

For those who’re going to create an enormous promotion that shows a large map of Russia, it’s usually a good suggestion to ensure that map is correct. Or, higher but: When in doubt, do not present a map.