5. Rhode Island or Iceland?

Good intentions fell flat for the Rhode Island Commerce Company in 2016, when it made one grave error in a $5 million promotional video — and used footage not of the nice state itself, however as an alternative, of Iceland.

The error went viral and gained much more consideration than an Iceland-free model of the promotion would have, but it surely wasn’t precisely the kind of publicity we think about the bureau of tourism hoped for.

Thanks to the social media expertise of Rhode Island Governor Gina Raimondo, you’ll be able to take pleasure in your very personal personal viewing of this social media fail.