Category Archives for digital marketing

31Mar
By digital marketing

Facebook Retargeting: How to Convert Your Almost-Customers

Retargeting is often described as the process of advertising to people who have already visited your website. While that’s true, it oversimplifies what retargeting can do for your business.  The integration between Facebook’s pixel and…
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31Mar
By digital marketing

Five technology + trends changing digital marketing in 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately…
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31Mar
By digital marketing

How To Promote Your Business

Okay, okay, I’ll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. For instance, today’s…
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31Mar
By digital marketing

4 lessons I learned after spending $6 million on Google Ads last year

I had an unlimited budget. I could spend as much money as I wanted on whatever ads I wanted. But I had to be profitable. I was working in-house for a technology company. We had…
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31Mar
By digital marketing

5 Tips for Launching a Successful Industrial Marketing Strategy

Launching a successful industrial marketing strategy presents some challenges that are not present in other industries. In industrial markets, sales cycles can be very long, high-ticket processes. A lot rides on your relationships with your…
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31Mar
By digital marketing

A Guide to Digital Marketing for Manufacturers

As a manufacturer, there is a good chance that you have yet to fully embrace digital marketing strategies.  Many manufacturers rely on old school techniques and methods in order to promote their brands. They rely…
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31Mar
By digital marketing

Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. The framing…
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31Mar
By digital marketing

4 Ways to Improve Your Content with Social Media

We know that a successful social media strategy requires delivering high-quality and engaging content to users. But can social media actually be used to help you improve the content you’re creating and offer even more…
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31Mar
By digital marketing

Winning Twitter marketing tips for your small business

Twitter is undoubtedly a powerful social media platform to improve brand recognition, drive more sales, and expand your business’s online reach. According to research, the purchase intent of users increases by 2.7x when the potential…
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31Mar
By digital marketing

20 Ways Your SEO Agency Can Generate Leads Every Day

Admittedly, most other tactics take a bit more effort. But the Internet’s multifaceted nature is on your side. You have as many ways to turn prospects into customers as your imagination allows. Here’s what else…
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