Pages that loaded in below one second transformed at a charge round 2.5 occasions greater than pages that loaded slower than 5 seconds or extra.

However the good points weren’t restricted to quick vs. gradual pages. The distinction in conversion charges between “fast” pages (two-second load occasions) and “really fast” pages (below one second) was additionally greater than double. This brings me to my subsequent level.

Customers will demand even quicker websites

We first ran this survey in 2014 and, in comparison with at present, the distinction between “really fast” websites and “fast” websites wasn’t as stark as it’s now. After we run it once more in 5 years, anticipate the distinction to be much more dramatic. Why? 5G adoption.