Instagram continues to grow and dominate the social zeitgeist, even with the emergence of rival visual platforms TikTok and Snapchat. With its introduction of Instagram Stories for business in 2016, Instagram widened its gap with Snapchat. The visual giant is planning to do the same with its introduction of Instagram Reels, a video-sharing feature that is expected to overtake TikTok’s similar feature. And with TikTok’s imminent departure from the U. S., it’s evident Instagram is more than happy to step in and serve the video app’s disappointed users.

So, why use Instagram for business? Because it continues to be one of the most popular social media platforms and has the potential to transform your business, even during an economic recession. Read on to find out how to make an Instagram for business account and how to use Instagram for business.