•  Users view over 500 million Instagram Stories daily.

•  Over 13 percent of Instagram users are from the United States.

•  Users spend an average of 53 minutes on the platform every day.

•  Instagram is second only to Facebook in terms of usage.

•  Sixty percent of active users visit the app daily.

•  Eighty percent of Instagram users have made a purchasing decision based on discoveries.

In an economic recession, it’s tempting to cut down your digital marketing and sales budget – but, though counter intuitive, this might not be the best course of action.

During an economic downturn, you always find less competition,” says Thrive’s Demand Generation Content Manager Brandon George. “This is [an opportunity] for any business to gain ground in marketing because many companies have [reduced] their spend or [are] not spending at all.”