But things took an unexpected turn as social media usage increased by 32 percent, just as the world was about to enter a recession – and brands have capitalized on this growing trend. Take a page from Dollar Shave Club and Swiffer Pets to learn how to incorporate influencer marketing into your Instagram marketing strategy.

Dollar Shave Club doubled down on its marketing efforts to stand out from the quieter competitors and leveraged influencers and their families to gain massive engagements from followers. Swiffer Pets amplified their brand voice by partnering with pet influencers whose videos have garnered over 1.5 million views, 1 million likes and 3.4 percent engagement.