4.  To calculate campaign ROI, use the following equation: ValueInvestment 100 % = ROIwhere Value is used instead of revenue because it depends on campaign objectives and Investment represents the total amount invested.

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According to pre-pandemic numbers, investments in the influencer industry were expected to grow to $15 billion by 2022. As the global pandemic hit, analysts started adjusting their forecasts as they braced for impact, which painted a gloomy picture of what was to come.