Now that you know how to use Instagram for business, it’s time to learn about how to track campaign progress and measure its performance and return on investment (ROI). Here’s how:

1.  Before setting up your campaign, make sure to choose campaign goals that align with your business objectives to give you a foundation by which to measure success.

2.  Identify key metrics that allow you to measure campaign success, such as growth, reach, engagements, leads generated, revenue, etc.

3.  Track how much you spent on each campaign. Did you use any external tools to measure campaign performance? How much time and money did it cost to produce content? How much did you allocate for ad spend? Did you use the services of an Instagram marketing agency?