•  When promoting a product, be sure to make it as organic to the platform as possible and focus on authenticity. Remove all “sales speak” from your content and focus on telling a story that resonates with your audience.

•  Use Instagram ads to reach users that don’t follow you to boost your presence on the platform. There are three ways to use ads: the Instagram feed, the Instagram Explore tab and Instagram Stories for business. Keep the following best practices in mind: (1) square images work better across multiple channels, (2) make sure ad copy matches the image and (3) have a dedicated CTA page at the end for carousel ads.