•  Leverage audience engagement to understand what your audience wants. Post content that encourages audience participation, such as posting user-generated content (UGC), polls or holding frequent contests.

•  Videos generate tons of engagement for your brand. When running Instagram stories for business, make sure you keep videos to 15 seconds max. Instagram feed videos can go up to 60 seconds long.

•  If you’d like to know how to get Instagram followers for business, make sure you always include hashtags in every post. Adding hashtags helps you get discovered as a topic channel on the Explore, which attracts more followers for your brand.