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Tim Hortons hires new head of marketing strategy » strategy

Regardless of its standing as an iconic Canadian espresso chain, Tim Hortons has been going through struggles as of late, together with slipping gross sales amid a world growth, underwhelming returns on its annual Roll Up The Rim contest and disputes with franchisees leading to hits to its standing with the general public. In March, the COVID-19 pandemic introduced one other status hit, as some particular person franchise homeowners had been requiring workers to offer a health care provider’s be aware with a view to obtain paid sick depart.

Nevertheless, on Tuesday, it was introduced that Tim Hortons’ mum or dad firm Restaurant Manufacturers Worldwide, wouldn’t be making use of for the federal authorities’s 75% wage subsidy for its company workers, including that large companies aren’t the perfect focus for the funding and saying that franchisees, frontline restaurant staff and different small companies ought to be the main target of assist.